Updated: Dec 20, 2019
Earlier this month, the Pantone Color Institute, the global authority on color, announced The Pantone Color of the Year 2020.
Pantone’s description reads;
“Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.”
Basically what Pantone is saying that we are living in such a fast paced era that often we can feel unsettled and agitated, and it is in such times that a color like the classic blue can be reassuring and offer safety.
While the Classic Blue is the talk of the social media, I thought this was a great time to do a post on the Psychology of Blue!
Looking at the positive and negative traits of blue, its affect on our mind and body and how we can incorporate it in our lives to benefit from the color.
THE TRAITS OF BLUE
Research has shown time and again that blue is the favorite color of most people on the planet.
It is the color of the sky and the sea.
It is the color we are most surrounded by.
Blue is the psychological primary of the mind, the intellect.
No matter what shade of blue you surround yourself with, it will always evoke a mental action.
The more saturated blues (dark colors) are mentally stimulating, where as the lighter blues are mentally soothing and calming.
Another positive trait of strong blues is focus and clarity of thoughts. Brands that use blue in their marketing are signaling integrity, trust and clear communication.
Like any other color, blue used in the wrong context or the wrong tone can come across as cold, uncaring and aloof.
Taking cues from mother nature, we know that blue is a color that does not exists in food naturally. Hence when we see blue food, our subconscious mind kicks in and signals a warning - unsafe or poison. In nature, blue is a sign of food gone bad.
Each tone, tint and shade of blue sends out a different message and will have a different affect on us.
BLUE IN INTERIORS
Since blue is the color of the intellect, it is a great color to use in office interiors where much focus and concentration is required, such as accounting or banking.
For the same reason it is a color to be avoided in eating spaces, such as the dining room , as when we are lost in thoughts, we don’t care much about our stomach. The color is most likely to suppress the appetite.